Google launches digital fashion collection with The Fabricant and Dress X
Google has launched a limited edition digital fashion collection today, showcasing its flagship Google Pixel 6 phone’s customization features and presenting people the threat to their very own digital clothes designed by main fashion creatives.
Developed with digital fashion houses The Fabricant and DressX, the ‘The Google Pixel 6: Material You Collection’ is the ultra-modern addition to the new digital fashion phenomenon. The new Google Pixel 6 used to be used as a tool to create the ideas for the garments, with the Pixel digital camera and new Magic Eraser tool used to capture and edit picture inspiration for mood boards and the dynamic color abilities of Material You to theme the collection.
Available for all body shapes and genders in a vary of Material You stimulated colors, the 12-piece carbon-neutral collection consists of Duke Puffer by way of Tempah, The New Romantic by way of Butler, Gentleman Jack by means of Guinness, The Padma Raksasa Dress through Rizwan, Pixelation with the aid of De’Volle, and Aurora by means of Looney.
The collection drops for free these days thru by way of the Dress X site. Users can select a garment from the collection and add a photograph of themselves onto the page. Their photo will then be sent back, dressed in their chosen item.
Daria Shapovalova and Natalia Modenova, DRESS X Founders said: “DRESS X is proud to collaborate with Google Pixel, The Fabricant, and The Pixel 6 in our mission to embrace the future of fashion technology and make digital clothing accessible to everyone at the click of a button on their mobile devices.
“Being early pioneers in the digital fashion field, we are excited to see one of the biggest and the most influential companies in the world passionately supporting the digital fashion movement, enabling freedom of self-expression and celebrating individuality by launching the unique Pixel 6: Material You Collection. We see the collection as the next major step towards an immersive, accessible, and sustainable future of fashion, and at DRESS X we are proud to be building it alongside one of the most advanced companies in the field.”
Commenting on the digital collection, British rapper Tinie Tempah said: “When designing my garment I used the Pixel 6 to scan objects like furniture, industrial equipment, and clothing to understand how things were produced, which helped inform my ideas and inspiration. We already have avatars and online versions of ourselves so it’s amazing to be able to have virtual outfits too. I’ve really enjoyed exploring the endless possibilities of technology and our phones with Google Pixel.”
Model and writer Radam Ridwan added: “As a non-binary person of color, fashion has played a critical part in the exploration of my self-expression. Fashion is a way to put our culture and individuality on show, that transcends the boundaries of uniformity. I have always loved nature, especially flowers, so it’s not surprising that I’m obsessed with the biggest flower in the world – known to those from my father’s village in Indonesia as the Padma Raksasa. I also like to think of myself as a giant flower so the final design of the garment represents my pursuit to become the gargantuan, rare, bright red, bizarre-shaped flower of my dreams.”
Fashion trends are constantly changing and recently digital fashion has been cementing its place in the industry.
Computer-generated clothes have really taken off in an effort to decrease the fashion industry’s contribution to toxic waste.
According to the Ellen MacArthur Foundation, the fashion industry is responsible for 10% of global CO2 emissions each year.
With digital clothes or 3D software-generated clothes, people get to see themselves wearing the ’garment’ without ever getting to touch or see it in person, which means less waste.
With virtual outfits, you are not buying the garments only to wear them once and then throw them in your closet, but instead, you get to switch things up without impacting the environment negatively.
It is getting a lot easier to access digital fashion now. Google has launched a range of digital clothing for mobile phone users to ‘try on’.
The tech giant launched the free 12-piece collection, which includes a metallic playsuit, glittering padded coat, and futuristic dress shoulders, which don’t exist physically but are simply software generated.
Developed with the digital fashion houses The Fabricant and DressX, the ‘Google Pixel 6: Material You’ collection is the latest addition to the digital fashion industry.
Google used its new Pixel 6 as a tool to create the concepts for the garments, using the Pixel camera and new Magic Eraser tool to capture and edit image inspiration.
Fashion lovers can try the garments themselves by uploading a picture to the Dress X website and selecting the piece they want to ’try on’.
The digital garment is then placed on top of the original image, creating the illusion that the person is actually wearing the piece.
The end result is then emailed back to the user and can be shared on social media, making it seem as though a high-end piece has been added to their wardrobe.
According to the Daily Mail, the Pixel 6 x DressX Material You Collection was designed by famous names including musician Tinie Tempah and writer Jack Guinness.
“When designing my garment I used the Pixel 6 to scan objects like furniture, industrial equipment and clothing to understand how things were produced, which helped inform my ideas and inspiration,” he added.
This collection is proof that digital fashion is becoming more and more popular in mainstream media.
“We already have avatars and online versions of ourselves so it’s amazing to be able to have virtual outfits too. I’ve really enjoyed exploring the endless possibilities of technology and our phones with Google Pixel.” Tempah told Daily Mail.
Computer-generated fashion is growing steadily, companies like Tribute Brand and DressX, which worked with Google on the new collection already offer a wide range of digital garments for prices ranging from R426 to R4257. The Google x DressX Material You Collection is available for free.
Virtual fashion has also made its way into the gaming industry with games such as Fortnite allowing players to change their character’s appearances for a fee.
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