Amazon and Google have both gone away from smart speakers that have a 360-degree design, Apple has stuck to it with the HomePod mini
Apple’s smart speakers, the HomePod, and therefore the HomePod mini, are different from most other smart speakers in 2020. That’s because they’re one of the few true 360-degree smart speakers left. Amazon and Google both dabbled within the format, but have since pointedly abandoned it. So why is Apple trucking on?
This is the primary year that Amazon, since 2014, that Amazon has abandoned a 360-degree design for a directional Echo, even during a model that sports a replacement spherical design. an equivalent is true with Amazon’s smaller fourth-generation Echo Dot. Google’s newest flagship smart speaker, the Nest Audio is additionally a front-firing speaker for the primary time. Its biggest and best-sounding smart speaker, the Google Home Max, maybe a front-firer too. Only the Nest Mini, the company’s smallest smart speaker, remains a 360-degree smart speaker.
HomePod ambiance gear patrol
So, why are Amazon and Google abandoning the 360-degree design? the straightforward answer is that it isn’t particularly practical for smart speaker purposes. Pioneered primarily by Ultimate Ears and its line of Boom portable speakers, the planning proved terrific for party applications. except for everyday speakers, and wired ones especially, it is less convenient. It clutters up the decor and drags a wire through your front room, all for the first advantage of delivering sound to areas of the space that nobody is in.
So why is Apple continuing to make 360-degree smart speakers when they’ve seemingly gone out of style? For all the original HomePod’s flaws, it’s probably the best-sounding smart speaker thanks to its seven downward-firing tweeters, upward-firing woofer, and the software that commands them. Using Apple’s A8 processor, it uses beam-forming technology to tune itself and attempt to remove distortions from its playback. It’s a lot of innovation to simply abandon.
But the HomePod mini, with its cheaper innards and less powerful S5 processor, can’t make use of the same self-tuning and beam-forming tricks, so why the same design? First, there’s the matter of consistency, but the second is that Apple may just be pretty set on wanting a HomePod mini in the center of the room so it gets more use.
The HomePod mini, like the HomePod, is designed for a greater degree of interaction than competing smart speakers which don’t integrate as directly with a phone. You can use your voice to call people, send messages, and even read your voicemail. The HomePod mini also has a feature that the HomePod lacks, and that’s quick-and-easy music handoff from your iPhone. You can be listening to music on your headphones, sit down next to your HomePod mini and the music will quickly continue when you take off your headphones.
There’s no doubt that Apple is doing smart speakers differently than Amazon and Google. And the HomePod and HomePod mini pack a ton of technology that other, cheaper smart speakers lack. But it’s definitely interesting that Apple has continued with the 360-degree “room-filling” design with the HomePod mini. And we can wait to test it out.
The HomePod mini costs $99. It will be made available for preorder on November 6, and available for order on November 16.