The PUBG Corporation says it plans to launch a replacement PUBG Mobile game in India, after being banned within the country in September thanks to the mobile app’s links to China’s Tencent. At the time of its ban, the sport was India’s top downloaded title, with some 50 million users.
The South Korean developer said it might create a replacement Indian subsidiary to oversee the title, which the sport would “maximize data security and cater to local preferences.” the corporate also pledged to take a position of $100 million within the Indian “gaming, esports, entertainment, and IT industries,” though it offered no date for when the sport might actually launch.
The news, reported by TechCrunch, NDTV, et is critical for India’s digital ecosystem, suggesting a possible way back for apps and games banned from the country thanks to security concerns. alongside PUBG Mobile, which was developed by Chinese tech giant Tencent, India also banned TikTok, WeChat, and other Chinese apps. the govt cited complaints it received about such apps “stealing and surreptitiously transmitting users’ data in an unauthorized manner to servers which have locations outside India.”
By cutting ties with Tencent and localizing development and data storage for PUBG Mobile, the PUBG Corporation could be ready to mollify India’s digital regulators. it might be a big boost for the corporation’s revenues, as long as PUBG Mobile was India’s top-grossing game within the country around the time of its ban. Earlier this month, it had been announced that PUBG Mobile would be hosted on Microsoft’s Azure cloud.
The PUBG Corporation did note, though, that the re-launched game would have certain elements “customized for Indian gamers.” These include characters starting fully clothed, green liquid replacing blood, and framing the sport as happening during a “virtual simulation training ground,” not the real world. there’ll even be limits on how long players can use the sport “to promote healthy gameplay habits for younger players,” said the corporate. computer game analyst Daniel Ahmad noted on Twitter that these were all changes made within the Chinese version of the sport developed by Tencent.
Also mentioned is that the firm plans to supply a “secure and healthy” gameplay environment alongside investments to cultivate local computer game, esports, entertainment, and IT industries. it’s also keeping privacy and security in mind. For this, PUBG Corporation will conduct regular audits and verifications on the storage systems holding Indian users’ personally identifiable information to strengthen security and make sure that their data is safely managed.
Other than this, the firm plans to make an Indian subsidiary to reinforce communications and services with players. And for this, the Indian company will hire over 100 employees specializing in business, esports, and game development. additionally to establishing an area office, the corporate will look to actively collaborate and leverage local businesses to strengthen its gaming service.
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In addition, the in-game content is going to be improved and tailored to reflect local needs while various aspects of the sport are going to be customized for Indian gamers. This includes the sport now being set during a virtual simulation training ground, new characters automatically starting clothed, and green hit effects to reflect the virtual nature of the sport. Also, the corporate will include a feature that places restrictions on game time to market healthy gameplay habits for younger players.
