iphone 14

Market watchers say that Apple recorded wholesome smartphone cargo figures in China in June, extra so than local smartphone manufacturers Xiaomi, Vivo, and Oppo. However, cargo figures don’t usually translate to sales, and Apple would possibly have surplus inventory on its hands.

Nobody is aware of if Apple has a whopping 50 million unsold phones like Samsung does. But the truth that it hasn’t supplied a discount in years previous to this announcement speaks volumes approximately the enterprise’s subpar marketplace performance in China in current times. Market analysts estimate that international smartphone shipments in Q2 2022 fell 9%, and obviously, Apple doesn’t feature independently of worldwide marketplace trends.

Apple`s discount window for clients in China starts July 29 and ends August 1. The enterprise will provide discounts on its latest iPhones and positive AirPods and Apple Watch smartwatches.

Incidentally, Samsung is gearing as much as announcing its latest foldable phones and a new Galaxy smartwatch collection on August 10.

Samsung might not be the only OEM that’s stuck with an oversupply of smartphones. Apple might be in the same boat. And in an unexpected turn of events, the Cupertino giant has just announced a series of discounts for its top-tier iPhone models and related accessories in China.

Samsung and Apple are the leaders of the smartphone world, but despite having similar goals, they’re almost nothing alike. Samsung is known for offering great discounts and trade-in offers for its Galaxy devices regularly, whereas Apple is known for the exact opposite strategy, i.e., Apple rarely, if ever, cuts the prices of its ongoing iPhone models. (via Bloomberg)

Apple hasn`t supplied any discounts on its flagship iPhones in China for years. But in a sudden turn of events, the company simply announced an upcoming four-day income occasion for iPhones, smartwatches, and wireless earbuds.